Humans need food nothing and shelter. Most humans want the rest of Maslow's hierarchy of needs. If you are selling these wants, do people need to get what they want from you? It is easier to sell superficial wants. There also markets for intellectual products. Your people, your customers are out there. Is it worth the time, money, and effort to find them?
10,000 Maniacs - Candy Everybody Wants
The best way to make a hit is to build something for the smallest viable audience and make it so good that people tell their peers.